{"id":3827,"date":"2017-11-13T14:01:41","date_gmt":"2017-11-13T13:01:41","guid":{"rendered":"http:\/\/consorcioserrano.es\/?page_id=3827"},"modified":"2025-10-07T18:29:44","modified_gmt":"2025-10-07T17:29:44","slug":"history","status":"publish","type":"page","link":"https:\/\/consorcioserrano.es\/en\/about-the-consorcio\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1510761395048{background-color: #161616 !important;}&#8221; el_class=&#8221;no-padding-top six-columns consorcio-submenu&#8221; el_id=&#8221;consorcio-submenu&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;]\n    <a href=\"https:\/\/consorcioserrano.es\/en\/about-the-consorcio\/history\/\"   class=\"vc_link_consorcio\" title=\" History \">\n    <div class=\"roll_wrap\" id=\"\">\n\t\t\n        <div class=\"roll_wrap_img \" ><img decoding=\"async\" src=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/historia-consorcio-jamon-serrano-superior-menu-620x450.jpg\" class=\"img-responsive \" > <\/div>\n\t\t\n\n\t\t\n\t\t\n\t        <div class=\"roll_wrap_link_imagetextmenu  \" style=\"color:#ff0000; font-size:;\"><p class=\"six-columns-img\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2600 alignleft\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/s-60.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/p>\n<h3><strong>History<\/strong><\/h3>\n<\/div>\n\t\t\n    <\/div>\n    <\/a>[\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;]\n    <a href=\"https:\/\/consorcioserrano.es\/en\/about-the-consorcio\/what-identifies-us\/\"   class=\"vc_link_consorcio\" title=\" What identifies us \">\n    <div class=\"roll_wrap\" id=\"\">\n\t\t\n        <div class=\"roll_wrap_img opacity-submenu-hover\" ><img decoding=\"async\" src=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/identifica-consorcio-jamon-serrano-superior-menu-620x450.jpg\" class=\"img-responsive \" > <\/div>\n\t\t\n\n\t\t\n\t\t\n\t        <div class=\"roll_wrap_link_imagetextmenu  \" style=\"color:#ff0000; font-size:;\"><p class=\"six-columns-img\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2600 alignleft\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/s-60.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/p>\n<h3><strong>What identifies us<\/strong><\/h3>\n<\/div>\n\t\t\n    <\/div>\n    <\/a>[\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;]\n    <a href=\"https:\/\/consorcioserrano.es\/en\/about-the-consorcio\/the-seal-of-quality\/\"   class=\"vc_link_consorcio\" title=\" The seal of quality \">\n    <div class=\"roll_wrap\" id=\"\">\n\t\t\n        <div class=\"roll_wrap_img opacity-submenu-hover\" ><img decoding=\"async\" src=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/sello-calidad-consorcio-jamon-serrano-superior-menu-620x450.jpg\" class=\"img-responsive \" > <\/div>\n\t\t\n\n\t\t\n\t\t\n\t        <div class=\"roll_wrap_link_imagetextmenu  \" style=\"color:#ff0000; font-size:;\"><p class=\"six-columns-img\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2600 alignleft\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/s-60.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/p>\n<h3><strong>The seal of quality<\/strong><\/h3>\n<\/div>\n\t\t\n    <\/div>\n    <\/a>[\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;]\n    <a href=\"https:\/\/consorcioserrano.es\/en\/about-the-consorcio\/international-presence\/\"   class=\"vc_link_consorcio\" title=\" International presence of the Consorcio \">\n    <div class=\"roll_wrap\" id=\"\">\n\t\t\n        <div class=\"roll_wrap_img opacity-submenu-hover\" ><img decoding=\"async\" src=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/presencia-internacional-consorcio-jamon-serrano-superior-menu-620x450.jpg\" class=\"img-responsive \" > <\/div>\n\t\t\n\n\t\t\n\t\t\n\t        <div class=\"roll_wrap_link_imagetextmenu  \" style=\"color:#ff0000; font-size:;\"><p class=\"six-columns-img\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2600 alignleft\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/s-60.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/p>\n<h3><strong>International presence of the Consorcio<\/strong><\/h3>\n<\/div>\n\t\t\n    <\/div>\n    <\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1509641801554{background-image: url(http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/historia-consorcio-jamon-serrano1900x331.jpg?id=1694) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]\n<div id=\"ersspace-1\"><\/div><style type=\"text\/css\">#ersspace-1 { height: 320px; }\n@media handheld, only screen and (max-width: 1199px) {\n\t#ersspace-1 { height: 300px; }\n}\n@media handheld, only screen and (max-width: 1023px) {\n\t#ersspace-1 { height: 300px; }\n}\n@media handheld, only screen and (max-width: 767px) {\n\t#ersspace-1 { height: 260px; }\n}<\/style>[\/vc_column][\/vc_row][vc_row el_class=&#8221;column-special-one&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;panel-special-content&#8221;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;vc_quote_consorcio&#8221;]<\/p>\n<div class=\"vc_quote_consorcio_icon\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1101\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1.png\" alt=\"\" width=\"59\" height=\"53\" srcset=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1.png 59w, https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1-50x45.png 50w\" sizes=\"auto, (max-width:767px) 59px, 59px\" \/><\/div>\n<div class=\"vc_quote_consorcio_content\">\n<h1><strong>History<\/strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1100\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-cerrar-1.png\" alt=\"\" width=\"59\" height=\"53\" srcset=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-cerrar-1.png 59w, https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-cerrar-1-50x45.png 50w\" sizes=\"auto, (max-width:767px) 59px, 59px\" \/><\/h1>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;1683&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #e82f37;\"><strong>History of the Consorcio del Jam\u00f3n Serrano Espa\u00f1ol<\/strong><\/span><\/h3>\n<p>The <strong>Consorcio del Jam\u00f3n Serrano Espa\u00f1ol<\/strong> is a voluntary association of Spanish business that has united the most important companies in the Spanish meat sector <strong>since 1990<\/strong>. It is composed of the leading brands of Serrano Ham elaboration and export, united with the objective of regularising <strong>an exclusive, high-quality Serrano Ham<\/strong> for marketing in international markets.<\/p>\n<p><strong>After 30 years<\/strong>, the Consorcio is the point of reference and contact for import of Spanish Serrano Ham for the main European, American, and Asian markets.<\/p>\n<p>Thanks to this, Consorcio Serrano Ham is internationally recognized as a star Spanish product, as the Consorcio is the only Spanish association that guarantees Serrano Ham backed by our <strong>exclusive Seal of Quality<\/strong> and piece by piece control.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>Today, the meat industry is the fourth largest Spanish sector, after the automobile industry, petroleum\/gas, and electric energy. Our sector, composed of about 3,000 small and medium businesses, many of them with long traditions, occupies first place within the entire Spanish food and beverage industry by a large margin, <strong>presenting business figures of 22,168 million euros<\/strong>, 21.6% of the entire Spanish food and beverage industry.<\/p>\n<p>The promotion and export strategy, the effort to stimulate <strong>importation of Serrano Ham<\/strong> by countries across the world, as well as elaboration of <strong>a top-quality Spanish Serrano Ham<\/strong>, has allows the Consorcio Jam\u00f3n Serrano to secure its place as one of the key representative entities of the best Spanish products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;vc_quote_consorcio vc_quote_consorcio_other&#8221;]<\/p>\n<div class=\"vc_quote_consorcio_icon\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1101\" src=\"http:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1.png\" alt=\"\" width=\"59\" height=\"53\" srcset=\"https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1.png 59w, https:\/\/consorcioserrano.es\/wp-content\/uploads\/2017\/10\/comillas-abrir-1-50x45.png 50w\" sizes=\"auto, (max-width:767px) 59px, 59px\" \/><\/div>\n<div class=\"vc_quote_consorcio_content\">\n<h2>Throughout these years, <strong>the Consorcio Jam\u00f3n Serrano<\/strong> works to show the distinction of the Serrano Spanish Ham and get foreign consumers to value it as one of the high-end Spanish products it really is.<\/h2>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #e82f37;\"><strong>Birth of the Consorcio del Jam\u00f3n Serrano Espa\u00f1ol<\/strong><\/span><\/h3>\n<p><strong>On October 8<sup>th<\/sup> 1990,<\/strong> the Consorcio del Jam\u00f3n Serrano Espa\u00f1ol was officially presented in the emblematic <strong>Nave de Terneras<\/strong> (former town slaughterhouse in Madrid). Thus, an entity was born rising from the need of the Spanish industry to support and guarantee Serrano Ham as a high quality Spanish product in foreign markets. Currently, it groups together 29 of the most important Spanish companies in the Spanish ham sector and is a significant instrument of Serrano ham export and international promotion.<\/p>\n<p>The Consorcio del Jam\u00f3n Serrano Espa\u00f1ol began its task of international promotion in <strong>the SIAL fair in 1990,<\/strong> which was held in Paris, with this being the first event it was present at.<\/p>\n<p>From that time, and with the objective of protecting the image and quality of authentic Spanish Serrano Ham on the international markets,<strong> the \u201cConsorcio Serrano\u201d seal of quality<\/strong> was created, which identifies Serrano hams that have passed the quality controls established by the association and have been selected, piece by piece, and are exported and commercialised by the members.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>At the same time, development began on a long, on going <strong>promotion campaign for the Seal of Quality in the different global markets<\/strong> through tastings at points of sale, advertising in the media, both specialised and consumer media, training sessions aimed at professionals in the meat products sector, campaigns in online media and <strong>participation at fairs, among other actions.<\/strong><\/p>\n<p>Over the years, the Consorcio has promoted import of Serrano ham, and since then is responsible for both the distinction and characteristics of this ham, getting foreign consumers to value it more and more as one of the most appreciated <strong>Spanish products<\/strong> for both gourmet and delicatessen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;]\n<div id=\"ersspace-2\"><\/div><style type=\"text\/css\">#ersspace-2 { height: 260px; }\n@media handheld, only screen and (max-width: 767px) {\n\t#ersspace-2 { height: 0px; }\n}<\/style>[vc_row_inner el_class=&#8221;panel-special-aside&#8221;][vc_column_inner][vc_video link=&#8221;https:\/\/youtu.be\/Y3YHSW1Wg0M&#8221; align=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3><strong><span style=\"color: #e82f37;\">The Consorcio Jam\u00f3n Serrano Espa\u00f1ol is comprised of<\/span><\/strong><\/h3>\n<ul>\n<li><strong>18<\/strong> associated Spanish companies.<\/li>\n<li><strong>57<\/strong> production plants.<\/li>\n<li>More than <strong>65<\/strong> destination countries for export of Serrano Ham.<\/li>\n<li>More than <strong>20 million<\/strong> pieces of Serrano Ham exported from its inception,<\/li>\n<li>More than <strong>800.000<\/strong> pieces sealed and exported.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #e82f37;\"><strong>Spanish ham wholesale<\/strong><\/span><\/h3>\n<p>Currently, the Consorcio Jam\u00f3n Serrano Espa\u00f1ol association gathers the most representative <strong>Serrano Ham producers in Spain<\/strong> in order to assist foreign countries in importing high-quality Serrano ham and marketing it throughout the world.<\/p>\n<p>The association allows both Spanish ham wholesalers and distributors or retailers to obtain Serrano ham with guaranteed quality certification.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]\n<div id=\"ersspace-3\"><\/div><style type=\"text\/css\">#ersspace-3 { height: 80px; }<\/style>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1510761395048{background-color: #161616 !important;}&#8221; el_class=&#8221;no-padding-top six-columns consorcio-submenu&#8221; el_id=&#8221;consorcio-submenu&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-3&#8243; el_class=&#8221;no-lateral-padding&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3813,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3827","page","type-page","status-publish","hentry","sections_group lang-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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