After the great success of the first edition, the Consorcio del Jamón Serrano Español (CJSE) celebrates the Second CJSE Dialogue of Exports on May 25 in Madrid. The meeting will take place at Hotel Villa Real from 10:30 am with those responsible for the international area: export managers, export managers, international marketing directors and managers of the food sector. Its objective is to boost the value of its seal of quality in foreign markets, its main concerns and share knowledge among members of the profession.
The day will be inaugurated by Anna Bosch Güell, president of the CJSE, whose purpose at the head of the entity is to continue cementing the relationships between the partners and the organization, as well as between the partners themselves, through the dissemination of the culture and values of the institution of the Consorcio del Jamón Serrano Español. Next, Miguel Ángel García Bravo, director of Marketing and Promotion of the entity, will explain the vision of the CJSE, the news, the new lines of the promotional activity for 2017 and the markets in which it will be implemented.
This II Conference of Export Dialogs will also involve people outside CJSE such as David López Hernández, Business Manager of Food Services at SGS in Spain, Hildengunn Fure, director of the Norwegian Seafood Council, and Mateo Blay, President of Agr Food Marketing